Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

FEATURES:

• Maximum size floating version offers natural presentation

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point rides above the eye, providing a more positive and effective hook set. Ideal for weedless style Carolina Rig'N and Texas Rig'N of big tube baits and extra beefy soft plastic. Features include a XXX-strong forged shank, a bait-holding Z-Lock shoulder bend, Cutting Point®, and black chrome finish.

TwistLOCK Light with Centering-Pin Spring (CPS-patent pending) is a lighter version of our TwistLOCK bass hook. With guidance from bass fishing professional and lure designer Gary Yamamoto, the TwistLOCK Light was created as the ideal hook for rigging Senko-style baits and other thinner profile plastics. With Owner's unique "Centering-Pin Spring" (CPS - patent pending) attached to the hook eye, baits can be "permanently" secured by inserting the pin in the center of the nose of a soft plastic, which can then be screwed onto the TwistLOCK coil spring so that any bait will rig perfectly everytime! The "Open" gap allows for more positive hook sets. Features include a 30° eye-bend, an X-strong forged shank, Super Needle Point, and black Chrome finish.

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook perfectly for a sure hookset.

GREAT TEXAS RIG HOOK!  Wicked Shahp!

Incorporates a distinctive new acute hook angle to keep baits aligned perfectly straight. The Nano Smooth Coat finish makes it easy to thread the thinnest finesse baits or the fattest Senkos with ease. Add industry-changing Tournament Grade Wire (TGW) to the package and things couldn’t be more perfect.

KVD SQUAREBILL 1.0 CRANKBAIT

Barrel swivels with a safety snap available in a variety of finish options in a resealable package.

The Bronzeye Frog 65, the award-winning frog that raised the bar for frog fishing, was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style it's designed to cast long distances to be fished in heavy cover or in open water. The Bronzeye Frog 65 comes with a sticky sharp Gamakastu EWG Double hook and is available in a wide array of color patterns to cover every angling situation.

• Weight: 5/8 oz.
• Size: 65 mm
• Hook: Gamakatsu 4/0 Superline EWG Double Hook
• Depth: Floating Top Water
• Walking Action
• Cast Long Distances

FISH Pro Tip:  This frog gets bit!  Shorten the trailers about 1/4in to reduce short strikes. A small touch of silicone at the hook eye will keep the frog more buoyant.  

The Shaky Head features Owner's TwistLOCK "Centering-Pin-Spring" (CPS - Patent Pending) molded into the lead. Small diameter finesse baits can be "permanently" secured by inserting the pin in the center of the nose of the soft plastic, which can then be twisted (Screwed) onto the TwistLOCK coil spring to rig perfectly everytime! Ideal for weedless-style Texas Rig'n, and on the bottom, contoured jig head "rocks" forward to present baits in a tantilizing nose-down position. Round bend, light wire hook has a 45° cross eye, Super Needle Point and a black chrome finish.

An American original, the Acme Phoebe spoon is one of the most consistent metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion.

Fish it fast, slow, deep or shallow – this lure looks like a fat, full-bodied baitfish.

The Styx Minnow is perfectly balanced for casting and working as a shallow jerk bait. It has a seductive body roll and tight wiggle and is perfect when used with a twitch and pause retrieve. ​A true suspending lure requires meticulous attention to detail during design and testing.

Featuring and internal weight system designed to achieve super long casts and cover the maximum area. The internal weight system combined with the ability to suspend level makes the Styx Minnow stand apart from other jerk baits.

Legth: 70mm/2.75”

Yo-Zuri’s L-Minnows Series™ is used for controlled depth fishing. This legendary lures sinks at a faster rate than most standard “minnow-style” hard baits on the market. In a style similar to spoon fishing, the L-Minnow from Yo-Zuri is designed to sink while the anglers counts, establishing the depth once the lure reaches the bottom. By reducing the count by one or two numbers on each cast, the angler can then easily establish the desired depth and suspend this lure in a variety of depths and conditions. The L-Minnow from Yo-Zuri can be cast as well as trolled for great fish producing wide wobbling action!!!

At Fish & Tackle, we love this lure for covering water quickly and efficiently. The L-Minnow is great for finding fish feeding in a variety of conditions. A popular bait for local trout anglers.

Action: Wide Wobbling

• State-Of-The-Art Holographic Foil And Painted Finishes.
• Extremely Sharp Trebles For Quick Penetration
• Great Multispecies Bait For Fresh And Saltwater
• Stainless Steel Split Rings
• Unique Wide Wobble Action Like No Other Minnow
• Tough and Durable ABS Resin Material

FISH Northeast staff note:  this is a slightly smaller frog than most, but casts very well. 
Its about the closest “frog” we have found to match the local amphibians. Should get bit more often!

The Rattle Toad frogs by FishLab are a highly detailed frog bait that is designed to attract hungry bass from great distances. These well thought out baits come in a variety of colors and sizes and should be a perfect fit to you top-water arsenal.

“The Rattle Toad project was a fun lineup to design.” states Mike Bennett, Product Development Manager. “We looked at all of the frogs on the market and filled the needs of the avid fisherman.”

The Rattle Toad lineup consists of three sizes. 2 ¼”, 2 ¾” and the giant 3 ½” toad. The key feature of the Rattle Toad is the oversized rattle chamber that is mounted in the head of the toad and keeps the bait lying flat on the water making it easier for fish to track the bait over thick mats of grass or through heavy scum lines.

Available in both lifelike and classic frog colors, the Rattle Toad has an easy walking action with light use of the rod. The double frog hook on the toad sits high up on the side of the body so that it takes less body compression to expose the hook points and to get an easier hook set. The highly detailed and textured back of the toad mimics the reel texture of a frog and the floating PVC legs keep the frog up on the surface.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Trout can't resist Power Nuggets!

• Preformed nuggets are easy to rig with little or no mess
• Colors offer eye-catching underwater visibility

Not a mono, fluoro, or braid -- The Next Generation in Fishing Line! Our longest casting line! Spinning reel anglers will experience exceptional casting distance and accuracy allowing them to cover more water and catch more fish. Made with 100% Dyneema®, the World’s Strongest Fiber, it has an incredibly high strength/diameter ratio, creating our thinnest line per lb test. Winner of 4 international awards.

FEATURES:

• THE LONGEST CASTING BERKLEY LINE. IDEAL FOR LIGHT TACKLE FISHING
• Effortless Casting - Casts longer with less effort, extremely accurate
• Minimum Diameter, Optimal Strength - Made with Dyneema®, the thinnest line by label rating
• Zero Memory - Virtually eliminates line tangles
• Ultimate Sensitivity - Zero stretch to telegraph absolutely everything!

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire keeper helps lock soft baits in place.  Other features include forged shanks, Super Needle Point, and Black Chrome finish.