Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves.

Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. The Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other.

All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled

The JoeBagg's Patriot Fish is designed to handle big fish. When retrieved, these long bodied lures have a nice side to side motion and tail action that can be felt through the tip of the rod. A long time favorite in the Cape Cod Canal.

Each package includes one soft-plastic tail rigged on the JoeBagg's collared jig, and an additional replacement tail.

The 1/2oz and 3/4oz sizes are rigged with a 7/0 Extra Strong Short Shank Hook.

The 1, 1.5, 2, 2.5, 3, 4, and 5oz sizes come rigged with an 8/0 Extra Strong Short Shank Hook.

*Additional replacement tails are also available!

This is one of the hottest Cape Cod Canal lures to be introduced in recent memory.  Built by hand locally, they cast incredibly long and create a “wake” with the narrower tip on retrieve.  Different.  Deadly.  

Sunrise Mackerel is a FISH Northeast EXCLUSIVE color!  Available in 3 sizes.

The Hybrid body is a marvel of art & science. Big targets draw big fish, yet can be clumsy to cast. Not with the hybrid. Perfectly weighted to deliver outstanding casting performance, and rotund enough to push a lot of water as it skims the surface with turbulence and temptation. The fan favorite is the Squid finish, with its exaggerated big holographic eyes and splattered ink finish.

Hot Canal lure in 2019!

Floating, top water, Tsunami XD Talkin' Popper Lures deliver popping, skittering, splashing action to draw reactionary strikes from predators. Large weight transfer balls provide longer tumble-free casts and loud, fish attracting rattles. Tough, colorful finishes with 3D life-like eyes imitate prey species. Extra sharp VMC Cut Point treble hooks enable faster hook-sets. Heavy duty stainless steel split rings and rattles are part of the superior construction, guaranteeing more dynamic fishing.

• Extra Distance Model
• Floating
• Front Hook: 4x VMC Treble Hook
• Rear Hook: Single Siwash Hook w/ Feather

Recommended for treble hook replacement on larger lures. THE BIGGEST THING IN SALTWATER HOOKS IS ACTUALLY MICRO THIN. Imagine a hook made specifically for saltwater with built-up layers of ultra-thin black finish to withstand the harsh conditions of the saltwater environment. Introducing the COASTAL BLACK™ series from VMC. High corrosion-resistance for the longest-lasting black finish in the saltwater market with ultra-sharp, multi-step chemical sharpened hooks. Such a big advancement, all the fish in the sea will be hooked on it.

• Wide Gap
• 4X Strong
• Forged
• Carbon Steel
• Needle Point

Joebaggs SPJs are the Mercedes of jigs for fishermen seeking the best. These engineered jigs have been written about in many of the top publications in the Northeast and have been doing their job to hold and secure plastics better than anything on the market.

2, 3, 4, and 5 oz come with a Mustad 8/0 Hook

2 PACK

The Titan SwimHooks are designed to fit the GT Eel or your large Eel bait of choice for shallow water applications.   Can also be used effectively in deeper water.   These heads give a different swimming action to the bait and are fished a little differently than jigheads.   Great for water with current and structure.  The weedless setup prevents a lot of hang-ups from the rocks and vegetation.   Mustad 9/0 tin hooks, with strong centering pins. These hooks take a pounding, and are super strong.  Available in 1/2, 3/4, 1oz and 2.5oz  1.5, and 2oz

A NEW offering at FISH Northeast for 2021.  These are designed on the West Coast for multiple species and carry over to our waters for Stripers, weakfish, blues, Black Sea bass, and more!  Super versatile with a head shape that swims well, quality hooks, and a durable laser finish.

From the great mind of Captain Dan Hernandez  https://sport-fishing.com ! Put some Left Coast love in your tackle bag!

The erratic motion of our take on this classic surface plug is irresistible to predator fish. Replicating the fleeting escape of a wounded bait fish, pencil poppers draw big strikes and solid hook-ups. Styled with our unique color patterns and high end terminal hardware, the OutCast Pencil Popper casts like a fantasy and brings home the bacon.

Sizes Basis:

• X-Small (Approx. 2 oz)

• Small (Approx. 3 oz)

• Medium (Approx. 4 oz)

• Large (Approx. 5 oz)

An easy, quick attachment snap for lures.  Narrow top helps prevent snagging and an egg shaped bottom allows for great movement of the lure’s eye.

• Fast, Strong, Easy-to-Use Snap

The overwhelmingly popular Trout Eye™ Jighead has now been upsized to help trigger strikes from and tame the likes of striped bass, cobia, bull reds, trophy bass, and more. Armed with a super-strong 6/0 Mustad® UltraPoint® hook that is capable of standing up to fresh- and saltwater bruisers, the Striper Eye jighead matches up with a variety of large soft plastic swimbaits and jerkbaits, including Z-Man's popular 6" SwimmerZ™, 7" Scented Jerk ShadZ™, and 8" Mag SwimZ™.

• Oversized 3D eyes present a more prominent target for gamefish
• Dual super-sharp, conical keeper spikes hold ElaZtech® and other soft plastics securely
• Molded in South Carolina with heavy duty 6/0 Mustad® UltraPoint® jig hooks capable of tackling oversized fresh- and saltwater gamefish
• Offered in 1/2, 3/4, and 1 oz weights for a variety of applications
• Available with Red, Pearl, Glow, and Gold 3D eyes
• 2 jigheads per pack

https://www.youtube.com/watch?v=aZJbyLKixfU

Madscad 150 Sinking - 6"

Often called the most versatile lure in the range, and the lure you would choose to catch the most species. The Madscad 150 is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming  action that fish simply cannot resist. It is a long distance casting stickbait ideal for a huge range of species. It can be trolled offshore at up to 8-9kn, or it can be trolled slow behind a kayak. It can be cast into schools of Striped Bass or big Tuna without fear of failure due to the matrix metal plate design. It can be cast for huge cubera snapper in panama or roosterfish, and is truly a must have lure in the Nomad range.

Cast it at Tuna, Striped Bass, Grouper or Yellowtail all day. Slow trolled at even 2mph behind a kayak or at up to 6-8kn for kingfish and yellowtail the Madscad 150 is a deadly trolling lure.

Weighing 2.75oz and features a matrix metal plate construction fitted with 5/0 BKK inline single hooks.

WATCH THE LINK TO LEARN MORE: Madscad Amazing Twitchbait/Stickbait Lure from Australia - how to use it

The Ultimate jig that started it all this jig can be used for soft plastic and live bait fishing. These Ultimate jigs are made with a black nickel Mustad ULTRAPOINT hook.

Looooong casting short needle type plug from the legendary Super Strike co.

Retrieve with a jigging motion as it sinks or pull across the surface.  VMC hooks and a dressed tail with flash. Good shad, small bunker, or squid imitator.

4” 

fits longer plugs.  Plier holders.  D-rings.  Accessory or can holder.  Shoulder Strap.  Belt Strap. Internal flap pocket. Bottom drainage and reinforcement..

Well designed and built for rugged use.  Holds 6+ 10” plugs.

IN STORE PRODUCT ONLY

FISH Northeast thinks the Airwave represents one of the best values in the Surf Rod market!  An outstanding rod to start with. 

The Tsunami™ Air Wave Series Surf Rod is designed to maximize its casting range, allowing you to cast heavy baits beyond the breakers. For raw fish-fighting power, the Airwave Surf Rod utilizes high-density fiber blank construction, which also keeps overall weight to a minimum while improving strength and sensitivity. If you spend long days surf casting, you'll revel in this rod's uncanny ability to cast baits farther with less effort. Other features include tough, smooth braid-proof Fuji Hardloy guides and a Fuji graphite reel seat. The Airwave Series Surf Rod handles sport durable, non-slip, textured vinyl grips. Experience the awesome power of a Tsunami Surf Rod!

• Maximizes casting range and fish-fighting power
• High-density fiber blank construction
• Increased sensitivity
• Smooth, braid-proof Fuji® Hardloy® guides
• Durable, non-slip, textured vinyl grips
• Fuji graphite reel seat

Offered in a wide variety of sizes, buoyancies, and colors the Stick Shadd is one of Sebile's most innovative designs.

Sinking & Fast-Sinking models are perhaps the most versatile overall because they can be used at any depth form top to deep. Suspending versions are ideal as jerkbaits when predatory fish prefer their prey to sit horizontal and not rise or sink at all.

Floating models are key when targeting surface feeding or shallow fish while Rockett models are key for distance casting and strong current situations.

• Now available in HD Tru Color!
• An old favorite is back with the same exact shape & softness!
• Great action on fast and slow retrieves
• Rig as a line-through, jig-head or weighted EWG
• Awesome bait for springtime Striped Bass Fishing!

FISH Northeast is an authorized full-line dealer for Black Hole rods!  Contact us for ordering information.

One of the most versatile surf rods Black Hole offers.  Incredibly lightweight with moderate to very fast actions.

The Striped Bass Special in the 9’ length 3/4-4oz is a FISH shop favorite for the beach!

3 actions offered per length  

70/30 2-Piece

• Fast Action
• One of the thinnest rod/blank
• FUJI ALCONITE Guides & FUJI GRAPHITE REEL SEAT
• 1 Year Warranty (except for guides, reel seat, and other components. Contact us for more detail).

More commonly referred to as the "Bottle Plug" this is our "Derby Special" due to "derby" winners it has been credited with. No metal lip allows fthis plug to really reach the "off beach" rips.

FISH Northeast Tip-In still water, keep this plug moving steadily since the nose creates the action.  The bottle plug needs far less effort fished in a current. A great plug to put a teaser in front of for added appeal.