Spro Power Swivels are crafted with high-grade stainless steel, and a gunmetal black finish.

With their ultra-smooth rotation, these swivels are 1-1/2 times stronger than standard barrel swivels relative to their size.

Seaguar® Blue Label 100% fluorocarbon leader material allows you to use a smaller test leader than comparable nylons or fluorocarbon for unmatched bait presentations.  Our BEST selling fluorocarbon leader.

• Infinite Anti-Reverse system
• 6BB+1
• Manual Return Bail (4500 and Larger)
• Machined aluminum screw in handle
• Carbon ATD
• Waterproof drag system
• Digigear system
• Braided line ready spool
• Dynamic cut aluminum ABS spool

Gamakatsu's most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength.

Offset, turned down eye for easy snelling.

A classic that should be in every tackle bag!  One of the most versatile metal lures ever. For freshwater or salt, multiple sizes and colors-a proven lure for virtually any sports fish. 

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin’ Minnow. This slender minnow-shaped topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish. Internal weighting allows for long casts with this slender bait, making it perfect for schooling fish and anytime fish are feeding on top.

• Slender minnow-shaped walk-the-dog lure
• Perfect for targeting surface-feeding fish

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits.

By having a slender profile and erratic darting action this lure broke the boundaries and was the first to expose the effectiveness of having action that was imparted to be random in movement and not repetitive as all other lures before its time.

12" pre-rigged Slug-go's have become a hot item for larger fish recently. Untold numbers of huge fish have been caught on these tandem rigs over the past few years. We developed techniques to mold the rigs into the lure which produces a more durable and straight rigged lure. It can not be stressed how important it is to rig this straight for the action of the lure to be the most effective.

Rubbercor® slips easily on and off your line. Just give the rubber ears a half twist in opposite directions and Rubbercor® is ready to take your bait down to where the fish are biting.

Your line is protected by the rubber core inside the lead sleeve. To remove, simply twist the ears back to their original positions.

INCREDIBLE ABRASION RESISTANCE & IMPACT STRENGTH

Incredible impact and abrasion resistance. Fast sinking. Superior tensile and knot strength. Seaguar Blue Label 100% fluorocarbon leader material allows you to use a smaller-test leader than comparable nylons or fluorocarbon for unmatched bait presentations. No wonder it’s preferred by anglers the world over.

FISH Northeast: this is what we consider our best inshore leader material  

OUR THINNEST LEADER* FOR STEALTHIER PRESENTATIONS

Not only are thinner leaders even less visible underwater, but you also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-structure process, we combine two custom Seaguar fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength. It’s softer too and cinches easily for fail-safe knots.

* AS COMPARED TO SEAGUAR FLUORO LEADER

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

FEATURES:

• Maximum size floating version offers natural presentation

Using a proprietary technology and formula acquired in 2011, PENN oil, grease and cleaner are built to lubricate and prevent corrosion in saltwater environments.

Perfect for maintaining reels, or any metal components exposed to saltwater environments. Try a dab of this sticky grease underneath your reel seat on your rod butt to prevent corrosion and salt build up throughout the year!

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point rides above the eye, providing a more positive and effective hook set. Ideal for weedless style Carolina Rig'N and Texas Rig'N of big tube baits and extra beefy soft plastic. Features include a XXX-strong forged shank, a bait-holding Z-Lock shoulder bend, Cutting Point®, and black chrome finish.

This VMC® traditional O'Shaughnessy 4x strong treble hook is forged from the finest high-carbon steel. After years of service it is still the hook of choice for lure makers and fishermen looking for maximum strength and sharpness at an affordable price. THE BIGGEST THING IN SALTWATER HOOKS IS ACTUALLY MICRO THIN. Imagine a hook made specifically for saltwater with built-up layers of ultra-thin black finish to withstand the harsh conditions of the saltwater environment. Introducing the COASTAL BLACK™ series from VMC. High corrosion-resistance for the longest-lasting black finish in the saltwater market with ultra-sharp, multi-step chemical sharpened hooks. Such a big advancement, all the fish in the sea will be hooked on it.

• 4X Strong
• Short Shank
• Hi Carbon Steel
• Cut Point

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks.

• Balsa Wood Construction
• Broken Back Design
• Classic Minnow Profile
• VMC® Black Nickel Hooks
• Fished Top To Bottom
• Hand Tuned & Tank Tested

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks.

F05 3'-5' 2" 1/16 oz. Two No. 10
F07 3'-5' 2-3/4" 1/8 oz. Two No. 7

TwistLOCK Light with Centering-Pin Spring (CPS-patent pending) is a lighter version of our TwistLOCK bass hook. With guidance from bass fishing professional and lure designer Gary Yamamoto, the TwistLOCK Light was created as the ideal hook for rigging Senko-style baits and other thinner profile plastics. With Owner's unique "Centering-Pin Spring" (CPS - patent pending) attached to the hook eye, baits can be "permanently" secured by inserting the pin in the center of the nose of a soft plastic, which can then be screwed onto the TwistLOCK coil spring so that any bait will rig perfectly everytime! The "Open" gap allows for more positive hook sets. Features include a 30° eye-bend, an X-strong forged shank, Super Needle Point, and black Chrome finish.

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit when it comes to catching multiple species of fish all over the world. 

When you need to count on a lure to get it done the Fin-S Fish will make it happen!

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom 18-degree rise, which positions the hook perfectly for a sure hookset.

GREAT TEXAS RIG HOOK!  Wicked Shahp!

Incorporates a distinctive new acute hook angle to keep baits aligned perfectly straight. The Nano Smooth Coat finish makes it easy to thread the thinnest finesse baits or the fattest Senkos with ease. Add industry-changing Tournament Grade Wire (TGW) to the package and things couldn’t be more perfect.

PowerPro braided Spectra fiber with Enhanced Body Technology (EBT) gives you awesome handling performance on any reel. Unlike the older style braided lines, fishing with PowerPro is as easy as fishing with monofilament.

An incredibly round, smooth, and sensitive line, PowerPro doesn't bury in the spool, and casts long and smooth -- even after a hard strike. PowerPro outperforms monofilament lines in any situation and leaves other superlines in the dust.