The Daiwa Salt Pro Minnow is a versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action to draw predator's attention.
The Salt Pro Minnow features a weight transfer system for easier, longer casts, realistic scale pattern and 3-D eyes, and heavy duty saltwater hooks.
Joe Baggs Resin Jigs
High quality resin jig for false albacore and bonito. Single rear hook. Great colors!
Sebile Magic Swimmer
Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves.
Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for most gamefish to resist. The Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other.
All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled
Drifter Tackle DOC and Lil Doc Plug
The One and Only. Big stripers absolutely destroy this simple, but effective, popper.
New lifelike skins available on the 9” version-and then there is BONE.
At FISH Northeast we walk the Doc!
The "SECRET PLUG" finally has a name!
Musky Mania's 9" Doc and 7" Lil' Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 years. For a long time, the unpainted "Bone" colored Doc's were some what of a mystery. Over the past couple years, as tackle shops have begun to stock them, the name and reputation has grown. These "Walk The Dog" top water plugs create a violent side to side action, and unmatched LOUD rattle unlike anything Striper have ever seen. Striped Bass literally can not ignore them! These lures come equipped with stainless steel hardware, and 4/0 VMC Perma Steel hooks able to hold up to the Saltwater environment.
Rebel Jumpin' Minnow
Rebel Jumpin Minnows are slender minnow-shaped topwater baits that sashay back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish. Internal weighting allows for long casts with this slender bait, making it perfect for schooling fish and anytime fish are feeding on top.
Heddon Super Spook XT Saltwater
the Super Spook XT is the legendary Heddon Topwater Plug you know, classic action, built extra-tough for saltwater!
XT model boasts two 3X strong, super-sharp hooks and heavy-duty, saltwater grade hook hangers and split rings.
At FISH, we fish Spooks often-and without the rear treble! Striped Bass almost always hit the head of this bait so removal of the back hook aids in a fast release with less injury to the fish and angler. We also find that the side to side action is easier to attain without the drag of the rear treble.
Spook lures draw vicious top water strikes. No light tackle enthusiast should be without!
5” length 1oz 1/0 hooks.
Yo-Zuri 3D Inshore Twitchbait
The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The deep bodied shape mirrors a variety of the baitfish that top inshore predators target including Threadfin Herring, Pilchards and Peanut Bunker. The strategic weight position and flat sides give the 3D Inshore Twitch Bait an erratic darting action on a twitch and pause retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point!
Power Treble Hook
3D Prism Finish
Sharp Darting Performance
Inner Hologram Sheet
Quick Response by Fixed Weighted Center
Tough and Durable ABS Resin
OutCast Lures Hybrid Popper
This is one of the hottest Cape Cod Canal lures to be introduced in recent memory. Built by hand locally, they cast incredibly long and create a “wake” with the narrower tip on retrieve. Different. Deadly.
Sunrise Mackerel is a FISH Northeast EXCLUSIVE color! Available in 3 sizes.
The Hybrid body is a marvel of art & science. Big targets draw big fish, yet can be clumsy to cast. Not with the hybrid. Perfectly weighted to deliver outstanding casting performance, and rotund enough to push a lot of water as it skims the surface with turbulence and temptation. The fan favorite is the Squid finish, with its exaggerated big holographic eyes and splattered ink finish.
Tsunami XD Talkin' Popper
Hot Canal lure in 2019!
Floating, top water, Tsunami XD Talkin' Popper Lures deliver popping, skittering, splashing action to draw reactionary strikes from predators. Large weight transfer balls provide longer tumble-free casts and loud, fish attracting rattles. Tough, colorful finishes with 3D life-like eyes imitate prey species. Extra sharp VMC Cut Point treble hooks enable faster hook-sets. Heavy duty stainless steel split rings and rattles are part of the superior construction, guaranteeing more dynamic fishing.
Extra Distance Model
Front Hook: 4x VMC Treble Hook
Rear Hook: Single Siwash Hook w/ Feather
Savage Gear 3D Mack Stick
Based on the scan of a real Mackerel – with flashing patterns and a realistic profile. The 3D Mack Stick is pretty much as close as hard baits get to a perfect mackerel imitation.
Built tough, the 3D Mack is through wired with welded stainless, Owner ST66 trebles, and heavy split rings. It is weighted to cast well and can be retrieved in a direct line or with a stop and jerk motion for a darting action. The bodies are durable with incredibly lifelike finishes. The lure body is almost a perfect mackerel silhouette!
Each bait comes with an extra single hook for swapping out the rear treble if preferred.
• Hard ABS Reinforced Body • Thru going welded SS wire • Flash insert • Extra strong ST66 Trebles in DG finish • Xtra strong Split rings • Xtra strong single hooks supplied • Slow Sink • 130 #1/0 170#2/0 210 #3/0
Cotton Cordell Red Fin
The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to stripers, snook, and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of predators, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you’re after.
FISH Northeast note...big stripers destroy this lure. A shop favorite for the surf or shallower water. The red fin is also very popular “loaded" with upgraded hardware for the largest stripers on our coast!
Ask us about our custom LOADED REDFINS
Daiwa 6 3/4” Salt Pro Minnow
Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw predator’s attention. SP Minnow Sinking has a slow sink feature allowing the bait to be below the surface of the water. Features weight transfer system for easier, longer casts; realistic scale pattern and 3-D eyes; heavy duty saltwater hooks.
OutCast Lures Pencil Popper
The erratic motion of our take on this classic surface plug is irresistible to predator fish. Replicating the fleeting escape of a wounded bait fish, pencil poppers draw big strikes and solid hook-ups. Styled with our unique color patterns and high end terminal hardware, the OutCast Pencil Popper casts like a fantasy and brings home the bacon.
X-Small (Approx. 2 oz)
Small (Approx. 3 oz)
Medium (Approx. 4 oz)
Large (Approx. 5 oz)
NorthBar Tackle Bottledarter - 7.25in
A proven surf fishing classic! The Northbar Bottledarter can be fished on dead calm nights or in a current. Realistic eyes, durable finishes, and the best hardware from Krok, VMC, and Wolverine. Keep the line tight on the plug and let the unique head shape provide a swimming action giant stripers can't resist! A must have in any night fishing surf bag.
NorthBar Tackle Bottledarter Jr. - 6in
This “junior” version of the Bottledarter is the long awaited and highly anticipated shallow swimming little brother of the full size Bottledarter. It is specifically designed to be used in waters that don’t allow for deep swimming lures, such as, bars, reefs, shoals etc… and can be fished with lighter tackle. However, it handles the same size fish due to it’s high quality components. The action is as close as possible to it’s big brother and is available in all the same colors. So, for those of you who fish the back bays or skinny rocky waters, you’ll find that this lure will fill that coveted spot in your surf bag usually reserved for needlefish and other near surface lures, but with the action you’ve come to love in the full size Bottledarter.
Nomad Design - Riptide 155 (6in)
The Riptide 155mm Floating Stickbait is the ultimate surface stickbait for GTs, Tuna, Wahoo, Mahi Mahi, Striped Bass, Tarpon, Cubera Snapper, Kingfish and Yellowtail.
It is the perfect size for so many species. It floats with a tail down position and has an extremely erratic side to side S shaped action when retrieved with a long sweep of the rod. It can also be fished in a twitched walk the dog style retrieve that produces an enticing side to side action and big body roll.
The riptide 155 floating features a tail weight for extra long casting distance and works equally well in calm or rough water. Featuring a machine-stamped stainless steel plate and full body Diamond Armour construction, it is the toughest stickbait available, and is up to any challenge.
Riptide Floating 1.5oz with a matrix metal plate construction.
Comes fitted with 5/0 BKK inline single hooks.
Nomad Design - Madscad 150 Sinking (6in)
Madscad 150 Sinking - 6"
Often called the most versatile lure in the range, and the lure you would choose to catch the most species. The Madscad 150 is a sinking stickbait that can be worked slow or fast with long or short twitches of the rod tip. A stop start retrieve creates an erratic swimming action that fish simply cannot resist. It is a long distance casting stickbait ideal for a huge range of species. It can be trolled offshore at up to 8-9kn, or it can be trolled slow behind a kayak. It can be cast into schools of Striped Bass or big Tuna without fear of failure due to the matrix metal plate design. It can be cast for huge cubera snapper in panama or roosterfish, and is truly a must have lure in the Nomad range.
Cast it at Tuna, Striped Bass, Grouper or Yellowtail all day. Slow trolled at even 2mph behind a kayak or at up to 6-8kn for kingfish and yellowtail the Madscad 150 is a deadly Trolled Lure.
Weighing 2.75oz and features a matrix metal plate construction fitted with 5/0 BKK inline single hooks.
Savage Salt Surf Walker 3D
Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch and a slim S-curve action on straight retrieve. The Floating version has a horizontal balance. slightly keeping the head up on the spin stop – creating the perfect wounded baitfish profile. The long cast design is silent – the perfect top water lure for more wary predator fish.Fishing Method: Slow twitching while retrieve and the lure will perform wide slow side to side action, and with fast twitch will perform fast and sharp side to side action. With the rod tip high and fast retrieve, the lure will perform skipping action imitating a feeling Prey fish. • 3D Scanned details • Multiple action styles • Floating, silent version • Long cast design • Ultra sharp ST46 trebles • Hook sizes: 125mm #8 ST46 UAR 155mm #4ST46 UAR 180mm #2 ST46 UAR 210mm #1/0 ST46 UAR
Yo-Zuri Surface Cruiser Pencil Popper
The Yo-Zuri Surface Cruiser Lures are versatile pencil poppers that can be fished with a stop and pop, walk the dog, or skipping action on a fast retrieve. They are perfectly weighted for long distance casting. The Surface Cruiser lures are the ideal surf lures for Striped Bass, Bluefish, Jack Crevalle and Roosterfish. These lures are part of the Big Game species lures and therefore have the ability to draw explosive strikes from species such as Tuna and Dorado.
3X Strong Treble Hooks
Stainless steel wire-thru construction
3X Strong split rings
Proprietary "Power Body"
Color Change technology
Extra large eyes
Super Strike Lures Little Neck Popper
Super Strike Lures Bullet Heavy 2.5oz
Looooong casting short needle type plug from the legendary Super Strike co.
Retrieve with a jigging motion as it sinks or pull across the surface. VMC hooks and a dressed tail with flash. Good shad, small bunker, or squid imitator.
Tsunami Tidal Pro Topwater Bait
A super high quality topwater bait from the fish-catching minds at Tsunami! The tapered body design makes this plug easy to “walk-the-dog”. Great internal reflective colors with 3D eyes. Internal rattle.
like any small bait that will be used for striped bass, we strongly recommend replacing at least the rear treble with a single in-line hook or a “flag” trailer.