Nomad Design

The CHUG NORRIS is the undisputed king of the waves when it comes to poppers. Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a shape that allows an amazing walk the dog action when worked slow across the surface. We believe it captures all the best attributes of a popper. Years of experience have gone into designing the ideal shape that not only excites fish but is super easy to work.

The ultra-deep cup face design is round at the bottom and square at the top. The curved body contours may not be noticed at first, but these subtle attributes are what helps make this lure unique. The cup shape was tested extensively to get the perfect balance between grip in the water, noise and bubbles, rough water performance and minimal angler effort.

The Chug Norris makes that awesome thumping ‘pop’ as the cup catches the water’s surface and it sticks to the water’s surface, reducing the dreaded popper tumble. When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild with a huge bubble trail and body wiggle. Aerodynamics mean it casts like a bullet as well.

Features:

HD ABS System - Normal plastic was simply not strong enough for our lures, so we designed a special formula of High Density ABS plastic, which is a white colour, and is ultimately stronger than other plastics used for lure production. These lures also feature a thicker wall construction, meaning ultimate strength and durability.
Gorilla Through Wire System - This through wire system has the wire bend around a set of extra plastic supports internally, making the wire less likely to separate from the lure body, and ensuring ultimate strength. The through wire is also welded at both ends to ensure you never lose that big fish.
Triple Shield Protection - We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional colour depth and ensures that the finish on your lure will last longer.
Designed in Australia - Crafted by Experience is something we live by and take very seriously. Every product is designed and tested in Australia, both on the water and at our R&D test tank facility to ensure it performs perfectly.